< OUR WORK

Marketing & Product

Some things sell themselves. Others require a creative campaign that draws attention to your product or service. This might mean a comedic script or a deep dive into the benefits of what you’re promoting.

Product Launch Video Proof of Concept

ARDEX Australia
We partnered with Ardex Australia to bring their new tool range to life with a cinematic, clean and highly functional product video. This shoot served as a proof of concept for the full tool series...and it worked. The client loved our vision so much, they brought us back to complete the entire tool lineup. The shoot involved slick motion control, dynamic turntable footage and ultra-close macro shots that highlighted the performance and build of each tool. We captured everything on location in a controlled studio environment that balanced construction grit with brand polish. Fun BTS anecdote: The original video was pitched as a standalone concept, but it resonated so well internally that it became the benchmark for the whole range. A great example of how investing in one bold creative idea can influence an entire campaign.

CSR Hebel – How-To Install Power Panels

CSR Hebel
Project Objective: To create a high-quality, easy-to-follow instructional video demonstrating the correct installation of Hebel PowerPanelXL, complete with detailed techniques and trade tips for professional installers. Production Details: Filmed on CSR Hebel Somersby location with professional installers. Covers key installation steps, from panel inspection to final checks. Clean editing style ensures each instruction is clear and accessible. Supports CSR Hebel’s broader training and education efforts across the construction sector. Outcome: The video has been used widely in training and distributor support, reinforcing CSR Hebel’s reputation for quality and installer care.

Dunlop Trade How-To Tile series

Dunlop Trade Australia
This waterproofing tutorial is part of Dunlop’s How-To Tile series – a 10-part video guide for prepping and tiling a bathroom professionally. In this video, we show how to apply waterproofing membranes using Dunlop products and proper technique. Top tips for applying the first coat of waterproofing membrane to a bathroom according to Australian Standards. This is the third video in a 10-part series that covers a step-by-step best practice guide to tiling a bathroom. Products used in this video: Dunlop Express Wet Area Waterproofing A high performance water-based acrylic polyurethane waterproof membrane offering superior workability with high build to easily achieve the required thickness of an effective waterproof membrane. Use in conjunction with Dunlop Express Wet Area Tape to tile after 4 hours.

Wattyl 2022 Colour Forecast

Wattyl
The Wattyl 2022 Colour Forecast video shoot was a two-day extravaganza that took place in a warehouse in Gosford. The shoot was orchestrated by Audience Productions, a highly-skilled team of creatives, using the latest Canon C70 cinema camera, shot at 100 frames per second to capture every single detail in stunning 4K. The shoot began with the team of stylists and designers selecting a wide range of colours that were on-trend and would be perfect for 2022. Once the colours were chosen, the set was designed and meticulously arranged, with different areas for each colour trend. This allowed the team to showcase each colour in its unique setting.

Borg Careers & Culture

Borg Manufacturing
The pandemic has meant a huge labour shortage in Borg and its various companies such as Polytec and Crossmuller. We chose to interview a few Borg employees to gain an authentic take on what it is like to work here to encourage others to join the team. We shot the interviews across 3 days at various Borg locations, Somersby and Oberon, and had a list of questions to encourage natural responses. We also spent a few days with the employees and followed them around shooting them at their daily jobs.

Drone Music Video for Cousin Betty

Golden Robot Records
After first hearing Drone, our writer/director Ashleigh Hanley knew the lyrics should tell one narrative and the video another. Given Ash’s background in film and scriptwriting, (Pig Boy, 2017 and Second Hand, 2014), he was never going to shoot the band standing around playing instruments. A storyteller at heart, Ash wanted to portray modern-day love tale through a social-media lens. What if we could apply filters in real life? Could we still find true love behind the fakery?