We had to get this Zone Bowling quickdraw series done before the school holidays hit. Working with a great script from Shane Cubis of Kneejerk Bohemia, we were able to get the frames for the quickdraw components approved and sketched in time to launch.
Zone Bowling
Marketing
Ten-Pin Bowled Over
Using a quickdraw method required the final storyboards to be approved before shooting the live sketch. This was to be launched just before school holidays so we had to make sure we got everything right the first time. The timing of the voice-over had to work perfectly with the drawing, and the music had to match the energy of the piece. There were two quickdraw videos in this campaign, with a combined 236,000 views on YouTube as of 2020, making this a very successful marketing campaign.