Some things sell themselves. Others require a creative campaign that draws attention to your product or service. This might mean a comedic script, a deep dive into the benefits of what you’re promoting or even footage of people using your stuff.
Lenovo in Schools Case Study
Case Study Video for Lenovo
Lenovo wanted to do a case study on how their products were being implemented by high school students and teachers. St Mary’s College in Adelaide was chosen because an array of Lenovo products were being used across the board. We wanted to show students using desktop machines in class and highlight the durable laptops they carry to and from school, and from class to class. The teachers used the more portable Yoga product and we wanted to demonstrate their additional mobility around the classroom. Connectivity to each student’s interface was also an important aspect of St Mary’s choosing Lenovo, so filming a few live classes would allow us to document this properly.
"I would like to thank Audience Productions and Ashleigh in capturing the essence of the teaching and learning at the College and our use of the Lenovo products. You have captured the heart of our school, it is amazing footage (have watched it six times already). I am truly moved by the way you showcase our students, staff, teaching and learning and our use of technology."
St Mary's College