Lenovo wanted to showcase a few companies who were using their products and had adopted (or were about to implement) the Activity Based Workplace model. This was a two-day shoot around various offices in Sydney where we would speak to decision-makers and employees to get testimonial videos and B-roll footage to accompany their insights about ABW and Lenovo. The companies involved were Canon Australia, Microsoft, GE, Woods Bagot and Lenovo – all the big names.
Lenovo Case Study
Lenovo
Organisation Profile
Take A Desk… Any Desk
Wanting to add some movement and production value to our shoot we used a mini-jib and a motorised Cineslider. These pieces of equipment allowed us to show off the newly designed office spaces in all their glory. For the interview shoots, we had a 2 camera setup with an off-camera interviewer. We interviewed one member of each company who we then followed around with our cameras to capture their interactions within their Activity Based Workplaces. The interview footage was about 45 minutes long so we had to be quite ruthless in editing this piece down to four minutes. It was difficult as our interviewees spoke so well and were very informative.