SALS and Ardex came together and asked us to highlight how efficient and effective the SALS - Simple Accurate Levelling System was to use during tile installations. The answer was simple: the best way to show a good product is to let the product speak for itself. Use it properly and let us shoot what we see. What we found is we captured a perfect tile installation every time, eliminating lippage and surface scratching.
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We shot this over a very full day at the ARDEX Warehouse. There was no smoke and mirrors with our shoot. We shot exactly what was in front of us, which made shooting the installation much easier. Using two DSLR cameras and a pocket jib, we were able to get height and movement to capture the live tiling job. Dealing with live products such as tile adhesives which can dry out and become unusable, we had to make sure we didn’t miss a beat.
“For nearly 10 years we have utilised the talents of Audience Production to deliver high amounts of information often of a technical nature to a varied audience through various styles, corporate videos, animation, promotional videos for social media and technical how-to videos. The Audience Production team have worked with our marketing team from concept through to customer delivery and ensured that understanding the products and key message was achieved, often beyond our expectations and imagination.”