How To Pack When Moving

AFRA, Grace, Ansett Wridgways and Allied Pickfords required a training video for both their employees and customers to follow when packing cartons and boxes when moving. The video had to cover how to pack household items such as kitchenware and homewares, books, wine, clothing and larger items such as plasma televisions and bicycles in cartons and boxes.
Australian Furniture Removers Association
How To

Moving Hacks

Shooting over one day for four different clients… that meant we had to be smart with how we ensured each company had their own individually branded video. We had our talent wear the corresponding company’s clothing in each case. Using only one camera with two lenses on a tripod, we filmed the whole procedure in wide shot then did the close-up detail shots at the end. The AFRA version of this video has more than 115,000 views on YouTube as of 2020.