You're the instructors and we're the students, learning on the job so we can pass on your teachings with step-by-step guides for end-users, instructional videos for in-house processes or anything else that benefits from a “how-to” guide.
Shoot Quickly Before The Glue Dries
We shot this over a very full day at the ARDEX Warehouse. Using two DSLR cameras and a pocket jib, we were able to get height and movement to capture the tiling job as it happened. Dealing with live products such as tile adhesives, which can dry out and become unusable, we had to make sure we didn’t miss a beat. The SALS – Simple Accurate Levelling System ensures a perfect tile installation every time, eliminating lippage and surface scratching. There were no smoke and mirrors with our shoot – there actually was no lippage nor tile surface scratches – which made shooting the installation much easier.
“For nearly 10 years we have utilised the talents of Audience Productions to deliver high amounts of information, often of a technical nature, to a varied audience through various styles, corporate videos, animation, promotional videos for social media and technical how-to videos. The Audience Productions team have worked with our marketing team from concept through to customer delivery and ensured that understanding the products and key messages were achieved, often beyond our expectations and imagination.”
Marketing Manager - Product & Customer
ARDEX Australia Pty Limited