ARDEX engaged Audience Productions to create a floor preparation explainer video showing why proper subfloor preparation matters before new floor coverings are installed. Filmed across three days, the video combines presenter-led explanation, practical demonstration footage, custom diagrams and animation. The finished piece gives flooring professionals a clear client education tool to explain why dust, moisture, uneven surfaces, primer and levelling compounds are so important to the final result.
Flaw to the Floor | ARDEX Floor Preparation Explainer Video
Ardex Australia
Floor Preparation Explainer Video
Turning Floor Prep Into a Clear Story
ARDEX wanted a clear and practical video that could explain why floor preparation is such an important part of any flooring installation.
The project was created to help flooring companies communicate the value of proper subfloor preparation before new floor coverings are installed. Dust, moisture, uneven surfaces, primer and levelling compounds might not be the glamorous part of the job, but they are often the difference between a floor that performs properly and one that causes problems later.
Audience Productions produced a presenter-led explainer video combining pieces to camera, practical demonstration footage, custom diagrams and animation. The presenter sections were filmed in a polished location with beautiful finished floors, while the practical demonstration content was filmed over two days in ARDEX’s AV room on a custom-built set.
The diagrams and illustrations were developed before filming, allowing the final video to move clearly between explanation, visual examples and real floor preparation processes.
The result is a useful client education video that helps flooring professionals explain the importance of preparation in a clear, visual and easy-to-understand way.
Working with Ash and the team at Audience Productions was a genuine collaboration. We were aligned on the vision from the start, and I had complete trust in the team to bring it to life, even when things were happening behind the scenes.
Filming across both site and studio environments can be challenging, but the team handled it seamlessly.
When issues came up, like the bucket mishap, they quickly turned them into creative opportunities, and some of those became standout shots.
Seeing the idea come together into a final product that our clients value has been a great result. I’d happily work with Audience Productions again.
