Height Expectations
Capital City Waste Services point of difference is the height of these apartment car park height friendly vehicles. It means big apartment complexes don’t require kerbside pickup, removing the need for the many bins to be brought up onto the street.
The best way to show this was to follow around a truck on its apartment building run. We shot with multiple cameras and even sat up on the truck in order to get the best angle to show the hydraulic lifters in use. We shot in an apartment complex in Leichhardt and followed the truck into the city for the iconic shot in front of the Harbour Bridge.
We later cut versions of this company profile video for Instagram and Facebook, in portrait/vertical layout which were received very well on social media platforms.