Stockland called the Audience Productions team in for a meeting just before Christmas 2014. They wanted to get an animation done to show their sales force some changes they were wanting to make on to Lead Nurturing on January 12th 2015.
We all had our work cut out for us. Our script writer, had a first draft done in 2 days. Stockland were able to show this script to a panel who reviewed it to ensure all the points were covered.
A 2nd draft was completed, based on their review comments and shown to Stockland after the Christmas break. With this script approved, the Audience Productions team had a meeting, at the Hollywood Hotel, discussing what details to show in the animation and what details the VoiceOver could take care of.
After the animatic was completed for approval, our animator went to work on making this video jiggle and shake. Our animator’s first pass on the animation was approved on January 10th, 2015 and uploaded for everybody on January 12th, 2015 with a great response and even better feedback.