Sometimes an animation is the best way to show the feature benefits of a product. This was the case for Ardex’s Roofing System products. The locations where this product has been used are spectacular but difficult to get cameras and crew up there safely. So armed with a bunch of images and a rough idea of what we wanted to do – our animator, Dave Cochrane, worked his magic to showcase the roofing products and their benefits whilst keeping it dynamic. The client is extremely happy with the result, so much so that we are currently working on a similar animation for their flooring products. Audience Productions. Producer: Ashleigh Hanley. Animator: Dave Cochrane